  
What's a name worth?
Names are worth millions. In fact, a good name as a brand can be the lifeblood of a company. So we've developed the ThoughtOffice™ eXpertNaming Module with the help of some of the top industry experts to help you arrive at a unique, powerful, memorable and effective name. Whether you're creating a new company, a new product or service, or diving into URL (web site) name development, ThoughtOffice provides you with literally millions of associations quickly and with very little effort. (And compared to the typical $10-$30,000 word development package, ThoughtOffice is one heck of a bargain). Think of it as instant inspiration for when you're in the mood to do some serious name-calling.
The eXpertNaming Module bolts onto any of our ThoughtOffice Association Engines. So you not only get the power of a naming professional on tap, but you also get to explore and experiment with many thousands of associations that you might otherwise not even come near in the course of a standard dictionary or thesaurus or "fragmented naming" program.
So... you can spend thousands or tens of thousands for a professional brand consultant to help you arrive at a name. You can also pick up any number of tools that specifically help you arrive at a name. Or you can get the Swiss Army Knife of naming, marketing and advertising tools, and open the blade marked "Naming", slice and dice a few words and phrases, and get going on the path to naming success in literally minutes. And then craft creative ads and marketing for that name, build your empire, and retire young.
Or something like that.
OK, now let's get to work. Here's an example of one of our favorite exercises. Can you guess the answer?
Q. What do you name a new expensive, calcium, bone-building dog food for the poodle that has everything?
A. Search WORD ASSOCIATION under Dog; Food; bone; Bon Appetit! etc. for thousands of related ideas (and the answer is... "Bone Appetit").
Major Topics include:
Understanding Your Purpose and Your Product
Understanding Your Customer
Competition-Market
Name Generation Techniques
Evaluating Your Name
IMPORTANT: The eXpertNaming Module above simply plugs into the ThoughtOffice Engine in order to function. It will appear as a pulldown menu once installed.
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